DC Nation Shorts - Claymation

Above is a claymation short from the DC Nation programming block, aired in the ad break of saturday morning cartoons. The animation uses popular characters from DC comics giving them new designs, and voice acted by children. I think that the aim of these shorts are to make popular heroes more child friendly - there are already plenty of 2D animated series about them for kids, but this one turns them into children, giving the viewers something more to identify with.
The designs exaggerate a few key parts of each hero's costume, and then simplifies them down, making them look a lot more like the kind of superhero halloween costumes and pyjamas that parents buy for their children.
There's less action and actual 'superheroing' in this than in the shows; the heroes talk about normal every day things for children to identify with, and make them seem a lot more human. The animation style using clay makes it even more child friendly, and a bit of a change from most of the 2D and 3D animation of the cartoons on either side of the adverts.