The Idle Man is an online clothing company for young males, wanting to be noticed through a campaign/overarching campaign idea. I can use whatever media formats I want, but I must show how my ideas work in context.
5 Words
Average [Guy]
Affordable
Fun
Fashion
Passionate
5 Considerations
18 - 25 year old
'Enjoyable Experience'
'Build Identity'
Be Noticed throughout multiple media
Aimed towards men, 'helping him be the best man he can be'
5 Products
Clothes
Wallets
Shoes
Scarves
Watches
5 Places
Shops
Party
Internet/Social Space
University
Who is the audience?
18 - 25 year old males.
Who should the audience be?
Males who want to look good
Who could the audience be?
Middle aged guys wanting to look 'young'
What do they do?
University/college
Spend Money
Use Social Media
Work
Party
Socialise
What do they want to be?
Looking Good
Fashionable
Buying Good Clothes
I am choosing this idea to give me a chance to look more into character design/fashion illustration, and since it gives me a specific audience to aim my work at. The Idle Man have outlined the sort of archetypes they want to associate with their brand, and that gives me a solid place to work from, considering that I usually design character for fiction and have some kind of story/narrative to work from.
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