Nationwide

This advertising campaign uses a mix of paper stop-frame animation and live-action to create a memorable pop-up world. This method takes a long time, with the amount of precision needed in both making the paper town and making sure that it is completely to scale for the people to be composited in later on. I like how adverts are becoming a very good medium for experimenting with - they are short enough that it doesn't cost too much money or take too much time to try and make things like this, whereas even just a 20 minute show would probably cost much more to make than the profit they could make from it. With the lack of character concentration, and more emphasis put on the actual idea behind it (banking), I think it also allows you to appreciate the paper town and animation much more, especially if you are the sort of person who gets bored between TV breaks easily. Adverts are also seen by a very wide range of people, meaning that this kind of animation can be found more easily than if it was put online as art.

I love the amount of detail put into this, but I would have liked to see a lot more interaction with the environment. I know that this would be trickier to implement, but the town looks so much emptier and less effective than it could otherwise.