Wednesday, 22 April 2015

AA: Highlighting the Role of...


Highlighting the Role of Fertilizers, Crop Nutrition and Soil Health in Global Agriculture

At first I thought that this documentary would be as boring as the last one, but I actually found it surprisingly interesting. For a start, it is shorter and gets much more to the point, which does help. At the start, it takes a similar approach with some text and lots of 2D imagery, but slowly it starts to include more live action elements, which ties the video and information back to the real world and the viewer.

The stop motion parts of the video make the imagery much more relevant to the subject at hand, fertiliser. Thee is a lot less going so less concentration is needed; the animation is clear, and works well with the audio narration. The voice over is slightly more interesting than in the previous documentary, and less facts and statistics are spewed out; the information seems much more relevant, and links well, giving you a better sense of what the video was about, and avoids overloading the audience with information.

The 2D animation is primarily in green, which links the video a lot more to environmental themes and imagery. This helps to show that the video is much more about environmental factors and the practical side of growing food etc than talking about the human involvement, making it clear what the point of the video is. Again, this is probably aimed more towards adults/young adults than children, although it probably wouldn't be too hard for them to understand - the information isn't too wordy, but it isn't as fun as other documentaries with a younger audience are.

I think that finding simpler ways like this to give information is a good idea, without involving tons of statistics and too much happening while the narrator is speaking. I like the involvement of fertiliser/earth to demonstrate the points a lot clearer, so thinking about the involvement of cake itself in our animation will be important.


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