I put all of my favorite designs in one document to better compare, and created a template so that I could design a few more ideas from each of them. In the end, I picked the ones that best described the archetype they were designed on, but weren't too cluttered and are simple enough. I actually quite like it as a style guide - another idea of something to do in the campaign could be something like a style guide as above, available on social networks etc with a 'sponsored by The Idle Man' and a link or something similar, but for now I am just sticking with an advert.
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