Idle Man Project Proposal

The Problems I Aim To Solve Are
- 'Launch Idle Man into the minds and wallets of young men'
- Raise awareness of The Idle Man shop
- Show the target audience that The Idle Man is for them

In Order To Solve These Problems I Will
- 'Create a campaign/campaign idea that creates a bang'
- Design images for an advertisement to make the shop relatable/relevant
- Think of advertising ideas to push the two points above

I Will Be Aiming To Communicate
- That The Idle Man is cool an fashionable
- That this is where people like the target audience shop
- That The Idle Man understands what the audience wants, and wants to be

To An Audience Of
- 18 - 25 year olds
- Males
- People building their identities

The Content Will Focus On
- Fashion
- What young people/uni students look like/want to look like
- The clothes/type of clothes that The Idle Man sells

I Intend To Produce
- Character designs (to be used in an advertising campaign) to depict and catch the eye of the target audience of 18 - 25 year old males, using trends and the style of clothing that The Idle Man wants to be selling.