WeTransfer: Fashion Cycles

Laver's Law (1937) states that a trend doesn't look appealing until 50 years after it's time; 10 years after it is in fashion would be 'hideaous', and 20 years would be 'ridiculous' and so on. Whereas that may once have been true, the fashion industry has developed and moves so quickly now that this isn't as correct as it might have been on; fashions cycles have sped up, and we are seeing fashions from eras like the 80s become popular once again.

LAVER'S LAW 10 years before - indecent Five years before - shameless One year before - daring In fashion - smart One year after - dowdy 10 years after - hideous 20 years after - ridiculous 30 years after - amusing 50 years after - quaint 70 years after - charming 100 years after - romantic 150 years after - beautiful Source: Fashion-era.com

With how fast and how differently the industry moves now, is there much of a point of trying to predict it in the future or will we be completely surprised with how it will turn out? I'm not sure what the results will be, but I have never really been one to follow trends so even if, for example, 50s fashion was big again in 10 years I don't know if it would influence my fashions sense much. Still, it is an interesting thing to think about, and I will consider how that could affect my designs.