Dumb Ways To Die

Dumb Ways To Die looks like a cute little animation at first glance, but it's only after watching all of it that you understand what it's really about. It's actually a warning video, for safety in subways and around trains. It takes a humorous approach on the whole situation, using an eye catching style to draw people in and a catchy song, to make it more memorable. It comes across as much less serious at first, and there could almost be a risk of people not really realising how serious the message is, until the little voice over at the end specifically telling you to be safe around trains.

I think this is a very good advert; it's eye catching, catchy, simple enough with its 2D animation and overall something you would remember, and hopefully it's something you would remember around trains as well.