This is an advert for a law firm in Australia. I really love the simplicity of the style, and how it shows a clear change between moods just with two sets of colours - red and black at the start, for the darker, negative part and then orange and white, showing a brighter side, and the positive place you would be in with Shine Lawyers.
I really like the use of typography - at first with the word 'crushed', for their target viewers to relate to, and then on 'easy' for emphasis of how well things work with their company. Both pieces of text stand out, using interesting textures. They are still simple enough to fit in with the rest of the ad, which uses a kind of before and after technique to demonstrate what they aim to do with their company, taking you from that 'crushed' feeling, to being 'back on track'. I think this is an effective advert, with enough content to relate to and enough of an idea of what you would get out of the firm's services.
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