Character design is very important in how we perceive characters - people with consciously or subconsciously make assumptions based on a characters' appearance before they even do or say anything.
A lot of this is down to how we perceive shape, and what that tells our mind about the image in front of use. A lot of this is taken from when we were children - things with hard edges, especially like points on a triangle were bad, and round things like balls were harmless and friendly. The shape of a character can be subtle or obvious, but either way it is still usually effective.
The Incredibles use this very well in their character designs, giving you a very good idea of what the characters are like.
Another good example of this is Maleficent from Sleeping Beauty who is the villain, which is evident by all of her sharper edges and triangle shape as her cloak gets bigger towards the bottom. She is menacing, unfriendly and untrustworthy.
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