Sunday 22 February 2015

AA: Il Complesso di Adipo

https://www.behance.net/gallery/4962143/Il-complesso-di-Adipo

 Il Complesso di Adipo is a documentary on obesity by Alice Cappo, Elena Conchetto and Fabio Carrera. The documentary, as implied by the title, is in a different language, but I still find it understandable enough through the animation, so I feel like it is likely to be quite effective to an audience who can actually understand it.


Most of the information is given out through text; it is big enough to read clearly, with a font that stops it from looking too boring. It stays on long enough to read, without disrupting the flow of the animation. The animation while the text is shown is largely background animation, keeping your eyes from wandering too much but also making the video stay interesting.

The audio throughout is pretty upbeat and repetitive, again stopping it from being boring but not distracting you from the actual animation. It almost reminds me of game music, with a lot of the simple walking through the scenes animation reminding me of  a platformer game - something that definitely doesn't scream 'mindlessly ingest all of this boring information'.

The visual style is fun, without too much detail clogging it up. A lot of the animation is very fluid, and all of the scenes read clearly. I feel like the style is suitable for a wider range of audiences; this could keep even adults' attention, as opposed to just children, even though I think at least part of the information is referring to children (although it is important for parents to know these statistics and health facts too).

From what I can tell, this could be an effective documentary, even bringing the viewer into it at the end with the 'Et tu?' This is important to get the viewer looking at it in a more subjective way, and think about their own life a lot more rather than just seeing it as something that happens to other people. The video stays interesting yet informative, and I feel like the messages within it could stick with a lot of the audience. The text based way of giving the information is probably less suitable for our animation and the younger audience, but the upbeat music and simple yet fun animation could definitely be looked at further when it comes to our project.

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